10 steps to create your campaign in 48 hours

It’s less than 10 days till the 48hr Campaign Competition so we’ve prepared this handy 10 point guide to help you structure your time and get the most impact. Read up on the detail of your issue (start here) so you understand:       What the values driving it are.       What the short term and long term

Moving the Overton window

The Overton window is a concept that really doesn’t have the appreciation it deserves within progressive circles. Basically it boils down to what ideas are acceptable in mainstream political debate, and what are considered ‘crazy’, ‘radical’, ‘extreme’ and ‘fringe’. Everything within the Overton window gets treated as a legitimate public concern or position by the

The Bombshell

Just… wow So yeah.  A racist, misogynist climate denier became President Elect of United States of America.   Post-election rage on social media is shifting from explosive disbelief to a slower angry simmer. Opinionators are opinionating. People are watching the wheels of transition turn while making sense of the situation in their own way.  

The thinking behind the 48hr Campaign Competition

Public attention is a limited resource and frustratingly fickle, which means most progressive campaigns tend to focus on issues that are urgent and already salient. That doesn’t mean campaigns on the housing crisis, cuts to essential services and worker safety should be avoided; it just means that topics that are “slow-burning”, structural and long term