48 Hour Campaign Competition FAQ
Here we try to answer all your questions. But if there's anything you need to know that you can't find either here or on the rules page then feel free to get in touch.
We have a total of $10,000 to give away. First prize is $5000, second is $3000 and third is $2000. This will be given to the team to use as they see fit either personally or within the organisations or community groups they are part of.
There are also two paid internships on offer at The Morgan Foundation.
These will be awarded to two individuals from any team based on the quality of their work. The Morgan Foundation is looking for people across the skill range needed to deliver quality campaigns, i.e. digital, design, policy, media, communications, project and team management, etc.
You do.
The nature of campaigns makes it quite hard for any single person or group to “own” a campaign.
In saying that, content such as designs and branding, infographics, websites and social media pages are the property of the team that created them.
However intangibles such as strategy, campaign asks, slogans and targets which form the fundamentals of a good campaign are open source. In fact it is perfectly acceptable for more than one team to use the same elements during the competition.
The Centre for NZ Progress reserves the right to showcase your campaign as work produced during the 48 Hour Campaign Competition.
You do.
The Center For New Zealand Progress and the 48 Hour Campaign Competition makes no claim of ownership on your content.
At 5pm on December 12th the judges will be waiting for your Pecha-Kucha style presentation.
You will be expected to show:
- Your Campaign Fundamentals – this means having an ask, a target, an audience, and a frame.
- Simple website with an ask (don’t go too crazy)
- Facebook page (with some basic content)
- At least one campaign email to a database we provide to you
- At least one press release
- 5 images for sharing on social media (a mix of “celeb/expert” quotes, data infographics, memes, etc)
- 6 min presentation (Pecha Kucha style) at the finals event summarising what you’ve done (can be done via video conference for those based out of Auckland)
- The presentation will need to include your online metrics, i.e: pageviews for website, impressions for facebook page and posts, content views on twitter and any other SM mediums. Email open rates and click rates
Here are some of the ways you can get extra points:
If you don’t have a petition as your ask
- Get a story printed on any major news outlet.
- Create structures/systems to grow organisation.
- Publish a blog post at one of the major blogs.
- Some kind of stunt or action in public.
- Anything else creative you come up with to get your message across to as many people as possible.
- Have Good metrics - Judges will take into account how many people have viewed your content across all mediums.
- Get your campaign into news media.
There are ways that you can impress us that we haven't imagined yet. Surprise us!
The Judging
Your entry will be judged by two sets of judges:
A select panel of judges who are experts in their field and have significant experience working in campaigns
A peoples panel of non-contestants who are free to signup on the 48hcc event website. The People’s Panel will vote for their favourite campaigns and their votes will contribute to the judge’s decision.
You will present your work in the Pecha Kucha format to our panel of judges.The Pecha Kucha presentations will start at about 6pm and run till 7pm.
To qualify for the prize you will have to show that you've met the minimum requirements:
- Campaign fundamentals – this means having an ask, a target, an audience, and a frame.
- Simple website with an ask (don’t go too crazy)
- Facebook page (with some basic content)
- At least one campaign email to a database we provide to you
- At least one press release
- 5 images for sharing on social media (a mix of “celeb/expert” quotes, data infographics, memes, etc)
- The presentation will need to include your online metrics, i.e: pageviews for website, impressions for facebook page and posts, content views on twitter and any other SM mediums. Email open rates and click rates.
The Issues
Yet to be announced! Watch this space!
The issues are listed here.
Issue Experts
Each issue will have a policy expert allocated to it that you can approach for more information at any stage after you sign up to the competition as well as during the competition (within reasonable hours and response times).
Briefing Papers
- Briefing papers - Each issue will have a short briefing paper that will cover:
- What’s the wider social problem it’s trying to solve
- How does this solution work (with a little bit on other solutions)
- Who are the key decision makers
- Who are the major stakeholders (for and against)
- Who are some experts in the area (their contact details)
- Short list of potential barriers to change
We suggest atleast one person in your team does some prep work on each of the issues before the competition so it’s not a total surprise.
Timing
The actual competition kicks off on Saturday, the 20th of January.
We'll be distributing campaigns to teams at a gathering at 3pm, at Auckland Business School, Room OGGB4/260-073.
Leading up to the competition we will provide training. More on that in other FAQ items...
5pm on January 30!
From 5pm we will start calling on teams to give their presentations to the judges. We'll be waiting at Room OGGB4/260-073, at the Auckland Business School
You or your team do not need to be there in person for either the opening or closing ceremony. We will have video links set up for you to both present and view the proceedings. You will need to let us know beforehand though.
Training
We understand that not everyone can find a perfectly balanced team going into this, which is why we have planned five training workshops on some of the core skills you’ll need to participate and deliver a decent campaign.
These are the topics for the training workshops. We suggest you come along even if you have been campaigning for some time as you might be able to offer up some suggestions and tips yourself that will benefit up and coming campaigners.
- Campaign strategy
- How to build a website
- What is organising?
- Press release training
- How to write a campaign email
Trainings will take place on Sunday afternoons from 3 - 6pm starting from 6th November onwards. You will be able to access them remotely. Please RSVP if you plan to attend.
Campaign Websites
We have two suggested options for you to create your own campaign website within the required time - NationBuilder or WordPress.
Just head along to www.nationbuilder.com and you can set up a new website pretty quickly using the templates they provide. It does take some prior knowledge of how to use CRMs and website builders but if you’re used to using other systems you should be able to figure it pretty quickly. You can set it up on a 2-week free trial to start off with but you will either have to delete your site and account or you’ll be charged at the end of the trial period.
If your team doesn't have someone who can build a website then we will provide training on how to build a website.
In fact, we'll even provide hosting and tools, including page builder, a form builder and tool for getting email opt-ins.
We'll even give you training on how to use these tools.
If you let us set up a blank website for you, we'll set up your site under a subdomain of 4hcc.nz. So if you will be on UBI, you can have your website set up with us as 'ubinz.48hcc.nz'.
As soon as possible after the start of the competition you should decide on the name domain name you'd like to have. Then let us know be emailing Sunil at sunil@sunil.co.nz
Your blank website will come with some tools: a page builder, a form builder and tool for signups. We will send you information on how to use these tools.
Web Marketing
We will provide you with a csv of names and emails of people who have agreed to be on the “People’s Panel”.
These will be the people you need to send your “mass” email to as part of the competition.
The judges will take into account metrics like open and click rates so you will need to use a mailer that does record those stats, e.g: NationBuilder or MailChimp.
If you’ve never sent or written a mass email for a campaign action before we highly recommend you come along to the training that we'll be running on the topic.
While you’re allowed to enter as part of an organisation you cannot use the social media profiles or the lists of any organisation anyone on your team is a part of (employed, board member or active volunteer) to promote your campaign.
This would make it very unfair to contestants from small NGOs or community organisations.
However if a large NGO or celebrity shares your content and that boosts your engagement then that’s totally fine.